Entries by Matt Hayes

Deliverability. The complaint rate.

A complaint is when someone hits the junk/spam button in his or her inbox. It is a very important metric to regularly monitor and can determine email delivery success. ISPs (Gmail, Hotmail, Yahoo! etc) use complaints as criteria when determining if email is spam. If your email generates a high percentage of complaints, ISPs are […]

Utilise Follow-Up Emails To Increase Engagement

Follow-up emails are a simple but effective way to boost response rates of your email marketing campaigns. A follow-up email is an email sent to a segment of the initial dataset a few days after the first email. Here are the follow-ups that we have had success with that you can implement today: Text-only email […]

Our New Product Image Timer is Live!

The Kickdynamic team is excited to announce that our new product, Image Timer is now live. So what is Image Timer I hear you ask? Image Timer allows you to set which image is displayed and when in your email in a neat and clear interface with one HTML TAG only. You can do the […]

A/B Split Testing – Really Worth It?

Do you regularly perform A/B split tests? An email marketing strategy plan is not complete without including A/B split testing. However, correctly running tests can be a challenge, and is it worth it? At Kickdynamic we still believe in the A/B split test and see it performing well for our customers. However, to make the […]

Email Content Strategy – Where To Start

Starved of email content ideas? Sometimes it can be hard to consistently produce email newsletters with amazing content. Email newsletters should be distinguished from other promotional or sale emails that you send on a regular basis. A newsletter is an email program that builds your community and informs and educates your subscribers. Hopefully this post […]

Proven Ways To Use Social Media For List Growth

Getting quality email subscribers to signup to your newsletter can be a challenge. A quality subscriber is one that is interested in your email content and is therefore constantly opening, clicking, replying and forwarding. Successful list growth is achieved by doing lots of small things consistently very well. Using social media is a key element […]

Checklist For Email Marketing Beginners

Are your or your company new to Email Marketing? You’ve read, heard and know that email is great way to drive website traffic, revenue and build brand loyalty. The great thing about email is that you can get going fairly quickly at low cost compared to other digital marketing strategies. However there are basics things […]

Re-Engagement Email Recommendations

It is a fact that you will have recipients on your email list that have signed up and have never engaged with your email or have stopping opening and clicking your messages. However not many email marketers do anything about it and still send these recipients the same email message as all subscribers. There is […]

Email While You Sleep – Top 5 Emails To Automate

Who wouldn’t want to have their email marketing running on autopilot; I would. It allows you to continually send email messages that are high performing, allowing you the time to work on the important stuff. So what types of automation are there? Scheduled: email sent at a specific time and day to the desired recipients […]

Upgrade Your Welcome Program In 2013

We are big fans of the Welcome Program here at Kickdynamic. I hope that you have one set-up; if so it should be performing well. No idea what I’m taking about? A welcome program is a series of emails that are sent to new subscribers. Check out the beginners guide to starting a welcome program. […]