Entries by Jess Horn

A goal for 2017: ‘Do less’

Reflecting on the past year naturally brings anticipation of what 2017 will bring to the world of email marketing. 2016 saw our customers increasing use and rely on our product Content Automation product to send more, better email. In an netshell, Content Automation dramatically reduces email build time, whilst also ensuring that the content is highly […]

The Power of Personalization

Personalization is a top priority for email marketers; from contextual levels to more obvious name or product specific personalization, there are many different ways to do this. Send highly targeted, well personalized emails to your subscribers and you will see an increase in your opens, and better conversion rates. Ultimately you’ll build a better relationship […]

Holidays are coming!

The Christmas season is undoubtedly one of the most profitable times of the year for many retailers globally and with this in mind, email marketing campaign planning for the festive season often begins months in advance. Part of this planning is ensuring that email marketing is relevant, highly targeted and contextual to ensure your Christmas […]

Tag of the week – US Election Results

Throughout the US presidential election Washington Post leveraged Kickdynamic’s live image technology to bring the election results to life live in-email. First up was a live map of the US which updated at every open to show the latest state-by-state poll results. Each state changed colour depending on who was in the lead at the […]

Tag of the week – Live Instagram at London Fashion Week

As the glitz and glamour unfolds at London Fashion Week 2016, Net-a-Porter strategically used a live Instagram Tags to provide their subscribers a VIP view of all the latest styles and news direct to their inbox. By implementing the Kickdynamic Instagram Tag into emails, Net-a-porter subscribers get immediate access to up-to-date Fashion Week Instagram content […]