Location: The Soho Hotel. 4 Richmond Mews, Soho, London W1D 3DH.
Time: 3pm for 3:30pm prompt start
We are very much looking forward to welcoming you to our event on Wednesday May 17th, in the Soho Hotel London. We have 5 amazing speakers who will present email challenges, email successes and how they are implementing more automation and personalization into their email campaigns.
For Marketers, greater personalization means better results. However, the sustainability of always being relevant is a challenge given the current state of email marketing systems. Therefore, we as marketers tend to pick and choose moments to build and deploy personalized email – rather than doing it every time. Why? The challenge is that the effort, time & resource required to achieve relevant all the time email marketing is simply too high to warrant the spend of it.
We will be discussing and showing how to move from moment personalization to regular, automated content personalization.