Election coverage, personalized state maps and breaking LIVE in email. An industry first.
Find out how Washington Post sent live, automated and personalized emails throughout the election.
Using Kickdynamic’s Content Automation Washington Post displayed election coverage live at email open time, alongside state maps personalized based on the recipient’s propensity to open in a specific state and live headlines for that state.
Connect API in UI
Using content automation Washington Post connected their API to a live image directly in the platform. At send time, the recipeint’s state preference was merged into the Tag. At open, the API returned the latest election content at that moment.
Live US and State Map
US map image and personalized state electoral districs updated live as results came in.
Live breaking news headlines
The live maps were accompanied by state specific breaking news headlines to provide full election coverage live in email.
Email Marketing First
Live election coverage had never been done in email before. Until now. Groundbreaking email campaign with up to the minute live results and coverage.
Kickdynamic's innovative Open Time Marketing platform embeds with your current email campaigns to show the most contextual, optimized, and up to date content at the moment of open.