Litmus Personalize empowers brands to create subscriber experiences that drive results including:
+96% Average increase in email generated revenue
+76% Average increase in click-through-rate
+49% Increase in average order value
Want to see how much value Litmus can add to your email program? Find out in a few clicks!
Calculate my missing ROIBuild perfectly personalized emails—at scale
Deliver engaging brand experiences in minutes using quick-start templates or build from scratch.
Live email content
Captivate subscribers with engaging content personalized the moment an email is opened.
Dynamic content automation
Leverage your data to showcase the content each individual subscriber cares most about.
Advanced targeting
Deliver the right message at the right moment with behavioral & contextual targeting.
One solution, endless possibilities
Here are some of the ways Litmus Personalize helps you deliver the 1:1 experiences your subscribers expect. And the best part? We’re constantly adding more! Check out the latest additions.
Captivate your audience and stand out from competitors with fun ways to unveil special offers or news.
Create urgency for an upcoming sale, promotional offer, or special event.
Make it easy and fun for subscribers to share their opinion directly with your brand.
Make it easy for subscribers to show up for your brand’s most momentous moments in just a few clicks.
Captivate your audience and encourage them to take action by automatically playing fun, engaging video previews directly inside your email = without any manual work.
Harness the power of social proof by displaying live click totals, signaling to subscribers what their peers are loving most.
Automatically display your newest or most popular product or service offerings.
80% of customers are more likely to purchase from a brand that provides personalized experiences.*
In a world where email personalization is no longer optional, we’re here to help you learn, evolve your strategy, and make the most of every send.
* Source: Epsilon: The power of me: The impact of personalization on marketing performance
We’re here to help you hit your biggest email goals.
You don’t have to go it alone. Our average customer satisfaction score over the last two years was 96% and the majority of customers can expect a response in 3 hours or less. Plus, our email geeks and experts are always uncovering new information to help you get the most from our email personalization solution.
What is personalization in an email?
Personalization in email marketing means crafting each message to connect with your target audience on a personal level. In fact, 76% of buyers today expect personalized attention from marketers. Litmus makes it simple to deliver relevant content, personalized subject lines, and dynamic elements like product recommendations or abandoned cart reminders. With data-driven insights from subscriber data, you can add a personal touch to every email, building stronger customer relationships and keeping your email list engaged. And it works: 80% of customers today are more likely to purchase from brands offering personalized experiences.
How do I personalize emails?
Start with subscriber data from your CRM or ESP to segment audiences and tailor each personalized message. Litmus allows your marketing team to easily create, test, and preview dynamic content—like targeted product recommendations—ensuring your emails resonate with every recipient and feel both data-driven and relevant to real people. Check out these inspiring personalized emails you can apply to your own marketing program.
Can I preview my personalized emails before sending them to ensure accuracy?
Litmus’s email monitoring software enables you to preview personalized emails across devices and 100+ popular email clients, confirming each message is polished and accurate. Every recipient gets a message crafted just for them, adding a personal touch that elevates the customer experience.
What do users love most about Litmus?
Users love how Litmus Personalize unites all aspects of email personalization in one tool. From designing and A/B testing to optimizing with AI-backed recommendations, teams create error-free, data-driven emails that build customer relationships, boost conversion rates, and keep content relevant for each subscriber. They also love the many options like scratch-offs, countdown timers, live polls, and more.
How do companies benefit from using Litmus Personalize?
Litmus Personalize makes email personalization easy so you can deliver tailored, relevant content across any type of email list. With built-in design, analytics, and spam testing, companies experience better deliverability, stronger engagement on calls-to-action, and improved ROI—all while creating meaningful connections with their target audience. Learn more about the impact of our all-in-one platform: Why Litmus & Litmus Case Studies.
Litmus Personalize Pro
Take 1:1 email experiences up a notch with all of the powerful, fully customizable personalization tools you need to boost customer loyalty and drive revenue.
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Customizable live email content like interactive maps and weather-based content.
Dynamic content automation powered by CRM data or product feeds to serve up relevant products & services.
Advanced targeting to deliver the right message at the right time with behavioral and contextual targeting.
